Blade Runner 2049: Memory Lab
Immersive VR experience
Overview
Brand
Alcon Entertainment
Warner Bros.
Technology
Virtual Reality
Platform
Meta Quest
Industry
TV/Film
Release Date
2018
Awards
Bronze Clio Award
Emmy Nomination for Outstanding Interactive Program
Introduction
In this single-player adventure from the world of Blade Runner 2049, players are transported to the Wallace Corporation's Memory Lab where an eager Joi-Tech model hologram is ready to scan their mind to reveal the circumstances behind their latest retirement.
This 25-minute experience is the most polished execution of VR-for-film I've ever seen, and it may herald the true beginning of VR films with actual human actors.
- Sam Machkovech, ARS Technica
The brief
Alcon Entertainment, Warner Bros. and Oculus wanted to immerse fans in the iconic Blade Runner IP to celebrate the release of the upcoming film.
The solution
Players are transported to the world of the movie and taken on a virtual adventure through the Memory Lab of the Wallace Corporation. The experience is a single-player adventure that enables interaction with the environment and characters, and the storyline is focused on the investigation of a retired Blade Runner's memories.
Users travel from the memory lab and into strange and thrilling recreations of the future, complete with fully volumetric characters and interactive elements. Within each scene, users use futuristic tools to uncover clues that help piece together the story. Featuring Oculus Touch support, immersive sound effects, and a sprawling 360º world, Memory Lab brings the Blade Runner universe to fans like never before.
The impact
Blade Runner 2049: Memory Lab won a bronze Clio award and was nominated for an Emmy for Outstanding Interactive Program.
We felt like there are more than enough first-person shooting experiences in VR. We wanted to start trying to kick down some doors for narrative content. We know that storytelling is a challenge in VR, but stories about exploring may be the new frontier.
Ben Grossmann, Executive Producer and Magnopus CEO
Let’s build tomorrow, today.
Ready to unite the physical and digital in new ways? We’re here to turn your vision into a reality.
Cast
Technician
Evanne Friedmann
Phil
Dante Harper
You
Nate Scholz
Wallace
Cory Todd
A.I. Voice
Ariane Rosier
Magnopus
VR Director
Craig Barron
VR Producer
Magdalena Wolf
Experience Designer / Writer
Rob Auten
Production Designer
Frank Capezzuto Iii
Lead Interaction Designer
David Turpin
Lead Unreal Developer
Brandon Popovich
Lighting/Rendering Supervisor
Cosku Turhan
Experience Consultant
Kalan Ray
Executive Producers
Alex Henning
Ben Grossmann
Production Manager
Brett Skaggs
Production Coordinator
Jasmine Aguilar
Digital Artists
Claire Savage
Daniel Klöhn
Derek Blume
Emerick Tackett
Jason Crosby
Luke Schloemer
Sung Wook Jang
Yong Park
Technical Artist
Sam Knudson
Animators
James “Salty” Salter
Jason Tadeu
Rey Chang
Concept Artists
Alex Nice
Eduardo Borrego
Elaine Ho
UI Designers
Haezeline Go
Jenny Yoon
Teresa Fitzgerald
Engineers
David Barlia
David Nishball
David Swift
Glenn Rosser
Jody Mcadams
Johann Ly
Matthew Barney
Michael Allar
Bobby Speck
Scott Holman
Xavier Gonzalez
QA Manager
Grant Marzette
QA
Andre Gusmão And Jon Querido
VR Tech Supervisor
Lap Van Luu
System Administrators
Caio Andrade
James Micheli
Production Assistant
Sabrine Allen
Full Credits
Oculus
Head Of Experiences
Colum Slevin
Executive Producer
Yelena Rachitsky
Project Manager
Kat Bachert
Associate Producers
Dorian Dargan
Ichha Arora
Production Coordinator
Christina Tanouye
Oculus Special Thanks
Matthew Franklin
Trevor Dasch
Amanda Goldfine
Eliza Kern
Turn Me Up Games
Executive Producer
Scott Cromie
Audio Director
Evan Glesener
Technical Director
Kyryll Mukhyn
Lead Programmers
Artem Gergel
Andrew Melnyk
Lead Technical Artist
Roman Leshenko
Senior Programmers
Eugen Zinchenko
Dmitry Kostyukevich
Olexandr Fedorov
Holograms Captured By
Microsoft Mixed Reality Capture
Production Team
Hair/Make-Up
Alisha Baijounas
Harmony Arnold
Costume Designer
Swinda Reichelt
Chief Lighting Technician
Joe Di Gennaro
Alcon
Executive Producer
George Collins
Vice President, Physical Production
Liz Gutierrez
Senior Vice President Digital
Mediaal Cuenca
Executive Vice President, Physical Production
Shirley Davis
Executive Vice President, Business And Legal Affairs
Jeannette Hill
Co-President, Worldwide Marketing
Angela Paura
Catherine Paura
Interim Head, Alcon
Dan Offner
Chief Operating Officer
Scott Parish
Chief Executive Officers
Andrew Kosove
Broderick Johnson
Special thanks
Alec Hart
Bill Carraro
John Nelson
Karen M. Murphy
David Vos
Ed Hanway
Hannah Bianchini
Jason Waskey
Jonathan Warman
Lexi Swanson
Lily Stephens
Matt Bouchard
Spencer Reynolds
Steve Sullivan
Toni Adams
Tri Le
Microsoft Production Studios
Source Sound
Alcon Sleeping Giant
Executive Producer
Michael Hodges
Ashley Culp
Kayla Morrison
Implementation Lead
Jason Brice
Jeff Brice
Lead Audio Engineer
Ghian Wright
Lead Composer
Gerald Trottman
Lead Sound Engineer
Samy Isaza
Clearance & Licensing
Ali Levy
Business Affairs
Anne Jordan
Accounting
Marilyn Fulbright
VO Talent
Lauren Morrison
Hunter Norman
VO Recordings
Sleeping Giant Studios