Blade Runner 2049: Memory Lab
Immersive VR experience

Overview

Brand
Alcon Entertainment
Warner Bros.

Technology
Virtual Reality

Platform
Meta Quest

Industry
TV/Film

Release Date
2018

Awards
Bronze Clio Award
Emmy Nomination for Outstanding Interactive Program

Introduction

In this single-player adventure from the world of Blade Runner 2049, players are transported to the Wallace Corporation's Memory Lab where an eager Joi-Tech model hologram is ready to scan their mind to reveal the circumstances behind their latest retirement.

This 25-minute experience is the most polished execution of VR-for-film I've ever seen, and it may herald the true beginning of VR films with actual human actors.

- Sam Machkovech, ARS Technica

The brief

Alcon Entertainment, Warner Bros. and Oculus wanted to immerse fans in the iconic Blade Runner IP to celebrate the release of the upcoming film.

The solution

Players are transported to the world of the movie and taken on a virtual adventure through the Memory Lab of the Wallace Corporation. The experience is a single-player adventure that enables interaction with the environment and characters, and the storyline is focused on the investigation of a retired Blade Runner's memories.

Users travel from the memory lab and into strange and thrilling recreations of the future, complete with fully volumetric characters and interactive elements. Within each scene, users use futuristic tools to uncover clues that help piece together the story. Featuring Oculus Touch support, immersive sound effects, and a sprawling 360º world, Memory Lab brings the Blade Runner universe to fans like never before.

The impact

Blade Runner 2049: Memory Lab won a bronze Clio award and was nominated for an Emmy for Outstanding Interactive Program.

We felt like there are more than enough first-person shooting experiences in VR. We wanted to start trying to kick down some doors for narrative content. We know that storytelling is a challenge in VR, but stories about exploring may be the new frontier.

Ben Grossmann, Executive Producer and Magnopus CEO

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Cast

Technician
Evanne Friedmann

Phil
Dante Harper

You
Nate Scholz

Wallace
Cory Todd

A.I. Voice
Ariane Rosier

Magnopus

VR Director
Craig Barron

VR Producer
Magdalena Wolf

Experience Designer / Writer
Rob Auten

Production Designer
Frank Capezzuto Iii

Lead Interaction Designer
David Turpin

Lead Unreal Developer
Brandon Popovich

Lighting/Rendering Supervisor
Cosku Turhan

Experience Consultant
Kalan Ray

Executive Producers
Alex Henning
Ben Grossmann

Production Manager
Brett Skaggs

Production Coordinator
Jasmine Aguilar

Digital Artists
Claire Savage
Daniel Klöhn
Derek Blume
Emerick Tackett
Jason Crosby
Luke Schloemer
Sung Wook Jang
Yong Park

Technical Artist
Sam Knudson

Animators
James “Salty” Salter
Jason Tadeu
Rey Chang

Concept Artists
Alex Nice
Eduardo Borrego
Elaine Ho

UI Designers
Haezeline Go
Jenny Yoon
Teresa Fitzgerald

Engineers
David Barlia
David Nishball
David Swift
Glenn Rosser
Jody Mcadams
Johann Ly
Matthew Barney
Michael Allar
Bobby Speck
Scott Holman
Xavier Gonzalez

QA Manager
Grant Marzette

QA
Andre Gusmão And Jon Querido

VR Tech Supervisor
Lap Van Luu

System Administrators
Caio Andrade
James Micheli

Production Assistant
Sabrine Allen

Full Credits

Oculus

Head Of Experiences
Colum Slevin

Executive Producer
Yelena Rachitsky

Project Manager
Kat Bachert

Associate Producers
Dorian Dargan
Ichha Arora

Production Coordinator
Christina Tanouye

Oculus Special Thanks

Matthew Franklin
Trevor Dasch
Amanda Goldfine
Eliza Kern

Turn Me Up Games

Executive Producer
Scott Cromie

Audio Director
Evan Glesener

Technical Director
Kyryll Mukhyn

Lead Programmers
Artem Gergel
Andrew Melnyk

Lead Technical Artist
Roman Leshenko

Senior Programmers
Eugen Zinchenko
Dmitry Kostyukevich
Olexandr Fedorov

Holograms Captured By
Microsoft Mixed Reality Capture

Production Team

Hair/Make-Up
Alisha Baijounas
Harmony Arnold

Costume Designer
Swinda Reichelt

Chief Lighting Technician
Joe Di Gennaro

Alcon

Executive Producer
George Collins

Vice President, Physical Production
Liz Gutierrez

Senior Vice President Digital
Mediaal Cuenca

Executive Vice President, Physical Production
Shirley Davis

Executive Vice President, Business And Legal Affairs
Jeannette Hill

Co-President, Worldwide Marketing
Angela Paura
Catherine Paura

Interim Head, Alcon
Dan Offner

Chief Operating Officer
Scott Parish

Chief Executive Officers
Andrew Kosove
Broderick Johnson

Special thanks

Alec Hart

Bill Carraro

John Nelson

Karen M. Murphy

David Vos

Ed Hanway

Hannah Bianchini

Jason Waskey

Jonathan Warman

Lexi Swanson

Lily Stephens

Matt Bouchard

Spencer Reynolds

Steve Sullivan

Toni Adams

Tri Le

Microsoft Production Studios

Source Sound

Alcon Sleeping Giant

Executive Producer

Michael Hodges
Ashley Culp
Kayla Morrison

Implementation Lead
Jason Brice
Jeff Brice

Lead Audio Engineer
Ghian Wright

Lead Composer
Gerald Trottman

Lead Sound Engineer
Samy Isaza

Clearance & Licensing
Ali Levy

Business Affairs
Anne Jordan

Accounting
Marilyn Fulbright

VO Talent
Lauren Morrison
Hunter Norman

VO Recordings
Sleeping Giant Studios

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