We like to make
hard things easy.
Drawing on more than a decade of experience working on tough challenges, we embrace the curiosity, tenacity, and gumption to tackle unexplored territory.
Applied R&D
We help people tackle unquantified challenges quickly and quietly. After a decade of working on things like this, we’ve got muscle memory that makes applying unproven technologies easier than through traditional processes.
We often play the “by other means” role in a larger strategic initiative.
Problem solving
Extermination
We certainly like to prevent problems before they happen, but sometimes the best intentions (or a little too much in-attention) can get a project wrong way up.
For a good cause, we’re trained in polite exfiltration and triage when a project has a long way to go and not long to get there.
“Unusual Circumstances”
A lot of our best work started with “I don’t know what you guys do, but I have a problem and I was told to call you.”
We’ve got a versatile range of skills and a friendly demeanor that means we can tackle a lot of unordinary things in one place. And we work well with others which helps us get things done quickly.
Our superpowers
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Virtual production
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Spatial experiences
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Digital performance
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Innovation & R&D
Cross-reality, spatial experiences.
Creating butterflies-in-your-tummy immersive experiences requires insane complexity to be rendered invisible to the user at exceptional quality with eye-watering performance. Our 180+ artists, designers, and engineers in Los Angeles and London use whatever it takes to achieve unparalleled immersion, interactivity, and visual fidelity.
Each of these experiences came from exploring something tough and following it up with a software and hardware stack to make the next version faster, better, and (if it’s your priority) cheaper. Whether in AR, VR, consumer, enterprise, or location-based.
We focus on engineering great experiences designed for real people… and making the technology disappear.
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Pre-production & ideation
We have creative directors and lead designers who have the experience to both define and translate the goals of our VR, AR, and XR experiences.
Prototyping & early development
Our engine-agnostic designers and development teams work together to rapidly explore, prototype, and validate experience and interaction design.
Our prototyping centers around key ideas
Easy and accessibility.
Sensuous, natural interaction enhancement and design.
Maximizing feedback and reaction.
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Pushing the quality bar
At this stage, we add our technical designers, engineers, and art team. We have 3D, VFX, and technical art teams to not only execute the vision but make it look and feel incredible.
Quality assurance & polish
With our in-house Quality Assurance team, we always buffer as much time as we can for identifying bugs and elements to polish.
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Just because the build is delivered, doesn’t mean we won’t still tackle updates, polish and enhancement the experience.
We have a live ops team that can tackle any issues as they arise or update content on a specified cadence.
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People want to invest their time in shared experiences designed to create great memories with friends and family, wherever they are, with whatever they’ve got.
We set out to immerse users in carefully crafted worlds. Content is designed to integrate seamlessly into physical surroundings and immersive environments.
Devices enhance the experience but don’t take over and the full engagement loop starts at home, flows into the interaction with an experience, and continues long after. This moves the dial from “transactional” experiences, to relationship-building.
Virtual concerts and events.
When working with performers, it's important to design experiences that share their creative DNA. We work together at every stage of development to find ways that real-time and immersive experiences can sequence that DNA into a new frontier of possibilities.
Our best work comes from making this process as collaborative and transparent as possible. That often means simplifying the process of real-time development so it's accessible and relatable to everyone. That’s why we still love using traditional 2D techniques to communicate ideas alongside newer technical processes.
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Music is at the heart of many of our projects, as sound and rhythm are some of our most potent tools for creating immersion.
Our extensive experimentation focuses on the integration of music into gameplay and feedback, not just as a soundtrack, but as the engine and pulse of an experience.
We’re dedicated to the advancement of ludo-rhythmic design, having deployed it across multiple mediums, including Horizons, UEFN, and live performance.
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Next level character creation
There are many ways to make digital humans for interactive, real-time experiences. We’ve done them all – and know the pros and cons – so we can help you work out what’s best for your project. Methods include:
Hyperreal digital humans
Unreal MetaHumans
Stylized custom model
MetaStage volumetric capture
Take it to the next level with motion capture
A digital human comes into its own when combined with motion capture (mocap) technology, which records a person’s movements as animation data to apply to a 3D model. Mocap can be done in real-time, making it ideal for traditional animation and newer virtual production projects.
Various capture methods balance speed, quality, and complexity based on the goal. As performance capture technology evolves, so do we, ensuring you benefit from our love of computers. -
When you're not constrained with details like "safety and "physics" we can deign an event or show that would never be possible in the real world, as long as it's meaningful to the audience.
The dynamic stage
Digital/physical sync tech permits us to steal practical lighting effects into the digital world and unify them on a live stage. If your human performer is playing a show with a digital backdrop – flying through space on the back of an intergalactic comet – our DMX lighting hooks will ensure the space lasers on screen are synced up with practical lighting on stage, delivering a heightened suspension of disbelief.
Beyond the physical show
With the sorcery of real-time engines, we can bring to life the fantasy of coming face-to-face with stars. With spatial computing the artist knows exactly where a fan is at any given time. This allows us to create dynamic animation systems to enable the artist to approach, react, and engage. This has the double punch of providing a once in a life-time encounter for the fan, as well as the satisfaction of having an impact on the show itself.
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Our experience extends into creating experience flows and narrative design for large-scale museums, events, and theme parks.
Given the technical requirements of many of our projects, we have to define the physical flow of the space too. The physical and digital have to work in concert, telegraphing interactivity, facilitating throughput, and delivering immersion.
We specialize in elegant, holistic design of technical integrations into physical spaces with an eye for making the technological tricks invisible – so it feels like magic.
Digital twinning and visualization, so we can pre-plan, pre-plan, pre-plan.
While we don't tend to do the physical build itself, we have extensive relationships and partnerships with vendors for builds and installs.
Production, both virtual and physical.
For years, we’ve bridged film and TV content into next-generation experiences. In “applied R&D” partnerships with filmmakers, we solve hard production problems or create a bigger canvas for audiences to become participants in next-generation storytelling.
Success comes from putting hardware in the hands of seasoned professionals and stepping aside. This creates a unified vision of the worlds we’re building while maximizing production assets.
Over the years, we’ve collaborated with Epic Games to advance virtual production, designing and building filmmaker-focused tools for VR scouts, virtual blocking, techviz development, and '“final pixel” cinematography.
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We offer the following services:
Production technology R&D including hardware and software development
Visualization
Virtual location scouting
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We can offer:
Virtual Art Department
Technology design and integration including unique LED stages
Creative and technical supervision
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Our services include:
Interactive experiences (AR, VR, web, mobile)
Next-generation storytelling
In-home immersive content to accompany streaming IP
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Over the years, we’ve been collaborating with Epic Games to progress the development of Virtual Production. We’ve worked with Epic to design and build a suite of filmmaker-focused tools for use during VR Scouts, Virtual Blocking, Techviz Development, or final pixel Virtual Cinematography.
These tools give department heads new ways to navigate and interact in Virtual Production environments, helping them make better creative decisions.
We’re continuing our relationship with Epic by collaborating on the development of new features for the tools for UE5.2 and UE5.3 releases respectively.
Get professionals on your Unreal Engine projects
As long as we’ve been around, we’ve been creating next-generation experiences using Unreal Engine. Over the years, we’ve worked hand-in-hand with the team at Epic using their tools, and even helped build more to empower other creators and developers.
Our expertise includes Unreal Engine, Metahuman, UEFN, and spans a range of specializations, from experience design, world-building, systems engineering, AR, VR, Geospatial, IoT, to Virtual Production.