Madison Beer:
Immersive Reality Concert

The solution

The Madison Beer Immersive Reality Concert Experience, a groundbreaking, effects-filled virtual performance that premiered on TikTok LIVE and is now on YouTube, shows just how far an idea can go when artists set real-time rendering and virtual production loose on their vision.

While most concerts are limited by worldly constraints, a virtual concert can be whatever an artist wants it to be, giving them the power to shape fan experiences and realize fantastical concepts at a much higher level than is possible in real life. The Madison Beer Immersive Reality Concert Experience takes this idea and runs with it, turning one piece of content into the type of transmedia campaign that can thrill fans across platforms.

An ultra-realistic digital avatar of Madison is the centerpiece of a boundary-pushing concert that would be impossible to recreate in real life. Sony Music Entertainment and Verizon worked with Madison to develop a full-scale recreation of New York’s Sony Hall and present a medley of her hits with all the production value you’d expect from a major artist. Only it’s completely virtual—except for the music and performance driving the experience.

For all the leeway afforded to them by 3D, the production team—led by Sony Immersive Music Studios, Magnopus, Gauge Theory Creative, and Hyperreal—still saw value in maintaining a measure of realism.

For the Magnopus team, this meant the venue and the VFX packages. For Hyperreal, it meant Madison herself.