A plain white background with no visible objects or features.

What was achieved using the Connected Spaces Platform at Expo 2020 Dubai.

Giant peacock sculpture with colorful feathers in a lit-up outdoor space at night.

A city-scale, cross-reality

connected space.

We created a living digital twin of the 4km² site, built from the architectural files of the site and connected via data streams, video, and audio. It was populated with digital activations for both on-site and remote visitors. Both sets of visitors could engage in the same digital layer in real-time.

Accessible in sync between web, mobile apps, and headsets.

Live layers of experience across

physical and digital reality.

Diagram illustrating a layered concept of a digital expo. It includes digital visitors represented by diverse avatar icons, various points of interest (POIs), and activations. A cityscape background is overlaid with network lines connecting elements to indicate digital interaction.

Physical and digital reality in sync.

The same content on two different base layers: reality and the digital twin.

*AR headset ready.

*VR headset ready.

The same event viewed from Los Angeles.

An AR event viewed in Dubai.

Hands holding a smartphone displaying a night scene with a futuristic building and a large bird soaring above.
Hand holding a smartphone showing an augmented reality scene of a futuristic building and a digital owl flying above it, with people visible in the background.

“Magnopus and the wider team have unified the most innovative technologies into one integrated experience that truly brings Expo 2020’s creative vision to life in the digital and virtual world.”

- Rehan Asad, Chief Program Officer for Expo 2020 Dubai

Vast amounts of content uniting

the physical and digital.

60

Character & Quest Interactions

26

AR Activations

195

360°
Videos

700+

Avatars & Accessories

250+

Points of Interest

300+

Digital Twin Buildings

Built from the ground up

to be accessible.

Not only to physical and virtual visitors, both on-site and remote, but also to:

  • Operations teams.

  • Content creators.

  • International participants.

  • Partners.

  • Vendors.

A pyramid diagram depicting a digital platform ecosystem. The pyramid has four levels labeled Users, Client Apps, Content, and Cloud Services. The Users level includes Off-Site Visitors, On-Site Visitors, and Live Ops & Content Teams. The Client Apps level features Website, iOS App, Android App, Smart Displays, and Author Interfaces. The Content level lists AR Activations (26), Characters, Quests & Treasure (60), Digital Twin Buildings (300+), Points of Interest (250+), 360° Videos (195), and Avatars & Accessories (700+). The Cloud Services level includes User Information, Geospatial Database, 3 Layer Positioning, Chat/Voice Messaging, Multiplayer Services, Context & Proximity Content Delivery Network, and Asset LOD Systems.
Smiling woman in a green sweater standing against a wooden wall.
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“Our journey with Expo 2020 Dubai began in 2018 designing the visitor experience for the Mobility Pavilion. We quickly discovered that the messages of this Expo needed to be accessible to everyone, anywhere.

Working with the leadership at Expo and hundreds of our team around the world as well as more than a dozen partners, we designed, developed, and delivered a completely new way to experience events of this scale that could serve as a model for the world of tomorrow.”

— Daisy Leak, Executive Producer – Magnopus

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